40 years of colours
— Walala x Montana
Celebrating an expansive, ever-changing palette by revealing a complete makeover of our factory in Haarby, Funen made in collaboration with artist Camille Walala, known for her ambitious, large-scale and explosively colourful interventions in public spaces.
Montana is equivalent with colours and has been since the very beginning. With this mural we wish to create a landmark, celebrating colours and putting our Danish production facilities on the map.
Creating a landmark with colours
“Our new tagline is Let’s create playful spaces and we want to nudge the world to use more colours – but we can’t do this without walking the talk ourselves, we needed to transform our rather dull looking factory into a colourful statement – just as colourful and playful as the furniture we make inside of it”, says CEO Joakim Lassen, son of late founder Peter Lassen.
London based French artist and designer Camille Walala is founder of Studio Walala. She is known for her ambitious, extensive and colourful interventions in public spaces, where she turns dull landscapes and buildings into impressive Memphis-inspired colour patterns.
Her work comprises majestic murals, immersive 3D installations, street art, interiors and set design for among others LEGO, the Mauritian hotel SALT of Palmar, and London Design Festival.
The Walala project is created in collaboration with Dutch multinational paint and coating company AkzoNobel. Montana Furniture has partnered with AkzoNobel on their colour palettes through all 40 years.
It was such an honour creating a design for Montana’s 40th anniversary. I had a beautiful and bold canvas to play with on their factory. I was inspired by their iconic modular shapes, and it was both a joy and a challenge to work with Montana's colour palette developed by Margrethe Odgaard.