Paradigm — The new language of lounge
Montana proudly presents the relaunch of the iconic modular sofa system by Erik Rasmussen – originally designed in 1969 and formerly known as the Paustian Modular Sofa.
Paradigm will be available in-store from September 2025.
Modular in spirit. Sculptural in form.
Debuting in a modern iteration under the name Paradigm, the sofa marks a new chapter in Montana Furniture’s universe of versatile, enduring design. Reintroduced with thoughtful updates for contemporary living, Paradigm remains true to its minimalist roots.
Home is no longer just a place—it’s a fluid landscape for living, working, gathering, and retreating. Paradigm by Montana Furniture introduces a new language of lounge: sculptural, flexible, and intuitively designed to evolve with you.
Originally created in 1969 by Danish designer Erik Rasmussen, Paradigm is a modular sofa system imagined for modern life. Its minimalist form and soft geometry offer both calm and character, while its adaptability allows you to reshape your space with ease.
Reimagined for today without compromising its original spirit, Paradigm embodies Montana Furniture’s enduring values: craftsmanship, flexibility, and timeless design.
Danish Design
Since 1982, Montana has been designed in Denmark by carefully selected designers.
EU Ecolabel certified
A label of environmental excellence that focuses on a product's entire lifecycle, from raw material extraction to production, distribution and disposal.
5 year guarantee
Montana is a buy for life product that is known to be passed on from generation to generation. However, we have your back in the unlikely case your purchase is flawed.
The new Paradigm
Paradigm is the new name for Erik Rasmussen’s iconic modular sofa from 1969 – a piece that, at the time, introduced a paradigm shift in modern interior design. With its geometric form language, high comfort, and flexible construction, the design became an archetype for the modular sofa as we know it today. The name Paradigm looks back to this groundbreaking beginning – and forward to a new era of timeless, adaptable comfort.
Colours and textiles
Paradigm is is available in a well assorted colour card with textiles from Kvadrat and Gabriel. Covers can be purchased loosely and can be changed according to your needs.
It is possible to order Paradigm in custom textiles upon request. Textiles from established suppliers (e.g. Kvadrat, Gabriel) must be checked and tested. Approved textiles will be matched to the existing Paradigm price groups.
Renew. Refresh. Revive.
As part of the sofa’s relaunch, each Paradigm module now features a removable cover, securely fastened underneath with Velcro. This design allows for quick and convenient removal for dry-cleaning or replacement. Covers can be ordered individually per module, offering flexibility and personalisation to suit your needs.
This update promotes longevity and sustainability, ensuring Paradigm is designed to evolve with you – a sofa built for flexibility, modern living, and lasting appeal. Paradigm is available in a carefully curated selection of colours, with textiles from Kvadrat and Gabriel. Covers can be purchased separately and changed as needed, making it easy to refresh your sofa and extend its lifespan.
Linking brackets and legs
All Paradigm modules are equipped with connectors, allowing for easy assembly and secure placement. They can also be effortlessly detached for reconfiguration. Paradigm comes with 2.5 cm legs in black-stained wood as standard. All preconfigured layouts include these 2.5 cm legs. A 5 cm leg option is available for purchase separately and can be easily retrofitted.
Erik Rasmussen (1930–1984)
Architect Erik Rasmussen (1930–1984) designed the sofa for Paustian in 1969 while working as a graphic designer at the company. Paustian had requested a modular, sculptural, and minimalist piece where form and textile could truly take center stage.
Erik Rasmussen responded with the sofa’s distinctive rounded seat and backrest. Today, his design is celebrated for its sculptural relationship to space, leaving a lasting impact on modern Scandinavian design. His original modular sofa now lives on as Paradigm, a future-proof system that continues his visionary legacy while aligning with Montana Furniture’s commitment to thoughtful, sustainable design.
EU Ecolabel
Paradigm is proudly certified with the EU Ecolabel – a mark of environmental excellence recognized across Europe and internationally. This prestigious certification is awarded to products that meet rigorous environmental standards throughout their entire life cycle. From reduced CO₂ emissions and minimal waste during production to long-lasting, repairable, and recyclable materials, Paradigm embodies sustainability without compromising on design or comfort.