Montana Furniture is a family-owned company, established in 1982, leading within storage and furniture for private homes and contemporary office spaces. The company is founded by Peter J. Lassen, who is also the designer of the Montana system.
Creating good design demands honesty and respect
Making room for personality
The Montana system is designed by founder Peter Lassen. The CEO of the company is the son of Peter Lassen, Joakim Lassen. Montana’s flexible, modular system features an inspiring colour palette and is manufactured at Montana’s own factory in Denmark. The system offers infinite opportunities and freedom to curate spaces in the ultimate personal way. Montana also offers table- and chair series designed by Arne Jacobsen, Verner Panton, Stefan Wewerka, Peter Lassen, Joakim Lassen, schmidt hammer lassen design and Salto & Sigsgaard. The new Montana Free system is designed by Jakob Wagner.
Peter J. Lassen
Peter J. Lassen is the man behind Montana, whose simple and functional designs have become classics. From a career as a naval officer, Peter J. Lassen switched to the furniture industry in 1954 and worked with the architects Arne Jacobsen, Jørn Utzon, Piet Hein and Verner Panton for many years. His association with these architects can be seen clearly in the clean lines of his design. He founded Montana Furniture A/S in Hårby, on the Danish island of Funen in 1982.
Peter J. Lassen was a member of the board for Montana Furniture A/S and took an active role in the marketing and production development decisions until he passed away in 2019.
Joakim Lassen is the fifth generation of his family to work with furniture and the great-grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing.
Joakim Lassen has a master's degree in cultural geography and started his professional career as an environmental consultant for the Danish engineering firms Cowi and Rambøll, among others. In 1998, Joakim Lassen entered the furniture industry and took up the post of director of the DJOB company, which merged with Montana in 2009.