Montana Furniture is a family-owned company, established in 1982, leading within storage and furniture for private homes and contemporary office spaces.
Creating good design demands honesty and respect
The Montana system is designed by founder Peter Lassen. The CEO of the company is the son of Peter Lassen, Joakim Lassen. Montana’s flexible, modular system features an inspiring colour palette and is manufactured at Montana’s own factory in Denmark. The system offers infinite opportunities and freedom to curate spaces in the ultimate personal way. Montana also offers table- and chair series designed by Arne Jacobsen, Verner Panton, Stefan Wewerka, Peter Lassen, Joakim Lassen, schmidt hammer lassen design and Salto & Sigsgaard. The new Montana Free system is designed by Jakob Wagner.
At skabe et godt design forudsætter ærlighed og respekt
About Peter Lassen
Peter J. Lassen is the man behind Montana, whose simple and functional designs have become classics. From a career as a naval officer, Peter J. Lassen switched to the furniture industry in 1954, and worked with the architects Arne Jacobsen, Jørn Utzon, Piet Hein and Verner Panton for many years. His association with these architects can be seen clearly in the clean lines of his design. He founded Montana Furniture A/S in Hårby, on the Danish island of Funen in 1982.
Peter J. Lassen is a member of the board for Montana Møbler A/S and, together with his son, Joakim Lassen, takes an active role in marketing and product development.
What are you creating? If your answer is solutions, it’s an ending. But if you answer: I am creating possibilities, it’s an opening.
Founder and Designer
About Joakim Lassen
Joakim Lassen is the fifth generation of his family to work with furniture and the great grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing.
Joakim Lassen has a master's degree in cultural geography and started his professional career as an environmental consultant for the Danish engineering firms Cowi and Rambøll, among others. In 1998, Joakim Lassen entered the furniture industry and took up the post of director of the DJOB company, which merged with Montana in 2009.
Joakim Lassen is also responsible for the relaunch of Vernor Panton's two chairs, Panton One and the Panton Bachelor chair, which are now striking design icons in Montana's product range.