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Joakim Lassen

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CEO and Designer

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Joakim Lassen is the fifth generation of his family to work with furniture and the great grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing.

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Portræt af CEO af Montana Furniture og designer Joakim Lassen
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Joakim Lassen is the fifth generation of his family to work with furniture and the great grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing.

Relaunches

Joakim Lassen is also responsible for the relaunch of Vernor Panton's two chairs, Panton One and the Panton Bachelor chair, which are now striking design icons in Montana's product range.

MORE ABOUT VERNER PANTON

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