
Joakim Lassen is the fifth generation of his family to work with furniture and the great grandson of manufacturer Fritz Hansen. Today, he is Managing Director of Montana and Director of Design & Communication, in charge of product development, communications and marketing. Joakim Lassen is also responsible for the relaunch of Vernor Panton's chairs, Panton One, the Panton Bachelor chair and the Pantonova system, which are now striking design icons in Montana's product range.